What is Geo-Marketing?
Geo-marketing, also known as location-based marketing, is a strategy that uses geographical...
Internet Marketing
What is Pay-Per-Click (PPC) Marketing?
Pay-per-click (PPC) marketing is a form of online advertising in which advertisers...
What is a Customer Acquisition Cost?
Customer Acquisition Cost (CAC) refers to the cost associated with convincing a...
What is a Whitepaper?
In marketing, a whitepaper is a comprehensive and authoritative document that presents...
What is Affiliate Marketing?
Affiliate marketing is a type of performance-based marketing strategy in which a...
What is Video Marketing?
Video marketing is a strategy that involves incorporating videos into your marketing...
What is the TCPA Act?
**This is a description of the TCPA Act and not Legal Advice**...
What is Lead Generation?
Lead generation is the process of identifying and attracting potential customers, known...
What is Ad Dayparting?
Ad dayparting is a technique used in online advertising where ads are...